Table of Contents
In this lesson, we’ll explore the BlackcoreREI Keyword Explorer and learn how to maximize your search for specific keywords with the Wildcard search feature. Let’s get started!
Introduction to the Wildcard Search
The Wildcard search is an advanced operator in the BlackcoreREI Keyword Explorer that allows you to find keywords with specific intents from a general seed keyword. This feature works similarly to Google’s wildcard operator, which uses an asterisk symbol (*) to represent a word.
By using proximity searches, the Wildcard search enables you to discover popular words that people have typed before and after a specific phrase or keyword. This can help you find keywords to target and generate content ideas.
How to Perform a Wildcard Search
To perform a Wildcard search, follow these steps:
- Switch to the “Wildcard” tab in the BlackcoreREI Keyword Explorer.
- Add at least one asterisk (*) to your search query.
- Choose from over 45 different languages and select your desired demographics.
- Click on the “Search” button.
Google will then suggest various potential replacements for the wildcard based on real user searches. This technique is useful for discovering what people are searching for in relation to specific services or products.
Understanding the Results
After performing a Wildcard search, you will see a keyword data table that lists all the variations of the seed keyword with the asterisk replaced by words or phrases. The results table has four tabs: Total, Exact Match, Almost Match, and Similar Match.
- Total Tab: This tab shows all the variations of your search term and provides related metrics.
- Exact Match Tab: Here, you will find keyword phrases that include your keyword in the exact order as written.
- Almost Match Tab: This tab contains keyword phrases that include your keyword in any order, along with additional words.
- Similar Tab: The Similar tab displays related keywords that users have also searched for alongside your keyword.
Each tab provides valuable insights and can help you discover new keywords to target.
Practical Use Cases for Wildcard Search
Now, let’s look at some practical use cases to understand how the Wildcard search can be used effectively:
1. Content Planning
You can combine the Wildcard search with BlackcoreREI’s Golden Filter and Keyword Clustering function to build a well-rounded content plan. This combination will provide you with a broad range of keywords that cover all search intents from a sales funnel perspective.
By capturing different search intents such as “how to” and informational searches, you can create articles to nurture leads. Consideration stage searches can be targeted with comparison articles, while ready-to-buy searches can be addressed with in-depth knowledge content and offers.
2. Geo Targeting Optimization
If you are a local business looking to generate more leads and sales from search engines, you can use the Wildcard search to optimize your Geo targeting keyword list. By finding other locations within your reach, you can create new content or reoptimize existing content to target these areas.
For example, if you are a plumber in Manchester, UK, you can run a Wildcard search for “plumber * Manchester” to discover various towns within the Manchester area that you can target. This will help you expand your reach and optimize your content accordingly.
Benefits of Wildcard Search
The Wildcard search offers several benefits, including:
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Topic Inspiration: The Wildcard search can provide you with topic ideas that you may not have thought of before. By exploring the suggested keyword replacements, you can discover new areas to target with your content.
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Stay Up-to-Date: By analyzing popular words and phrases that can replace the wildcard, you can stay updated with new and surging customer insights. This will help you adapt your keyword strategy and stay competitive in the ever-changing search landscape.
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Improved Authority: By creating a broad range of content and effectively using internal linking, you can boost your topical authority both for your pillar page and your site overall. This can lead to higher rankings and increased organic traffic.
Conclusion
The BlackcoreREI Keyword Explorer’s Wildcard search is a powerful tool that can help you discover new keywords and optimize your content strategy. By using this feature, you can uncover hidden opportunities, stay ahead of the competition, and drive more targeted traffic to your website. Start exploring the Wildcard search today and unlock the full potential of your keyword research efforts!