How to Get Lucrative Investments with Keyword Explorer

Introduction

In this guide, we will explore how to use Keyword Explorer to find lucrative investments. Keyword Explorer is a powerful tool that can provide valuable insights for your keyword research. By using this tool effectively, you can uncover high-potential keywords that can lead to profitable investments.

Step 1: Accessing Keyword Explorer

To start using Keyword Explorer, you need to have access to the tool. Keyword Explorer is available for free, and all you need is a Google Ads account to use it. Follow these steps to set up your Google Ads account and access Keyword Explorer:

1. Go to ads.google.com and click on “Start now” to create a new account.
2. Sign in to your Google account.
3. Click on the small blue “Switch to Expert Mode” link.
4. Click on the small “Set up an account only” link.
5. Enter your billing country, time zone, and currency on the next screen, then click “Submit”.
6. On the success screen, click on “Explore your account”.
7. On the menu bar, click on “Tools and settings” > “Planning” > “Keyword Planner”.

Step 2: Discovering New Keywords

Once you have accessed Keyword Planner, you can start discovering new keywords for your investment research. There are two ways to find new keywords:

Option 1: Start with Ideas

• Enter up to 10 words or phrases related to your investment niche. This will generate keyword ideas based on your input.
• For example, if you are interested in real estate investments, you can enter keywords like “real estate”, “property investment”, “rental properties”, etc.
• Keyword Planner will generate a list of keyword ideas based on your input.

Option 2: Start with a Website or Webpage

• Enter a URL from a website or webpage related to your investment niche.
• Choose whether you want keyword suggestions based on the entire site or just that specific page.
• Keyword Planner will generate keyword ideas based on the content of the website or webpage.

Step 3: Identifying Lucrative Keywords

Once you have a list of keyword ideas, it’s important to filter out irrelevant keywords and focus on the ones that have the potential for lucrative investments. Here are some strategies to identify lucrative keywords:

1. Find Low-Competition Long-Tail Keywords

• Long-tail keywords are keywords that have a lower search volume but are more specific and targeted.
• These keywords tend to have less competition and can be easier to rank for.
• Use the average monthly search range provided by Keyword Planner to identify long-tail keywords with lower search volumes.
• Sort the keyword ideas by average monthly searches from low to high to find low-competition long-tail keywords.

2. Consider Keyword Difficulty and Traffic Potential

• Keyword Planner provides a competition metric, but it is not related to organic search competition.
• To determine the difficulty of ranking for a keyword, use a third-party tool like Ahrefs Keywords Explorer.
• Enter your keyword ideas into the Keywords Explorer to get an estimate of the difficulty of ranking on the first page of Google.
• Look for keywords with a lower difficulty score, as these are more likely to be easier to rank for.
• Additionally, consider the traffic potential of a keyword by analyzing the top-ranking page for that keyword using a traffic checker tool.
• Look for keywords with a higher traffic potential, as these are more likely to drive significant traffic to your investment website or content.

3. Find Trending Keywords

• Keyword Planner provides a YoY change metric, which shows the change in search trends between the latest month and the same month from the previous year.
• Sort your keyword ideas by the YoY change column from highest to lowest to find trending keywords.
• These trending keywords indicate topics or products that are currently experiencing increased interest and demand.
• Use these trending keywords to identify potential lucrative investments that align with current market trends.

4. Identify Seasonal Keywords

• Keyword Planner also provides a three-month change metric, which shows the change in search trends between the latest month and the two months prior.
• Sort your keyword ideas by the three-month change column from highest to lowest to find seasonal keywords.
• These seasonal keywords represent topics or products that experience increased search volume during specific times of the year.
• Use these seasonal keywords to identify investment opportunities that align with seasonal trends and demand.

5. Consider Top of Page Bid (High Range)

• Keyword Planner includes a column for the top of page bid (high range), which indicates the higher range of what advertisers have historically paid for a keyword’s top of page bid.
• Although this metric is related to advertising, it can give you insights into the commercial value of a keyword.
• If advertisers are willing to pay a significant amount for clicks from a keyword, it suggests that the keyword has commercial potential.
• Consider targeting keywords with a high top of page bid, as these keywords may lead to lucrative investments.

Conclusion

Keyword Explorer is a valuable tool for finding lucrative investments through keyword research. By following the steps outlined in this guide, you can uncover high-potential keywords that align with your investment goals. Remember to filter out irrelevant keywords, consider keyword difficulty and traffic potential, and take advantage of trending and seasonal keywords. With Keyword Explorer, you can make informed investment decisions based on data-driven keyword research.

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